"What we need is a new term," he says in a PocketGamer interview. "And that term is more like 'invest-to-play'. What really are we doing? We are tempting people to invest some of their money into a game."

Godus will purportedly contain a form of monetisation that hasn't existed before, with Molyneux saying that the current model of encouraging players to speed things up by spending money is "absolutely insane." Instead, he wants to "tempt people to think about being proud about investing. Before we even talk about monetisation, we want players to feel like Godus is a hobby (not just a game)."
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