Activision has defended the practice of releasing a new Call of Duty title every year. Speaking to Eurogamer, Activision Publishing CEO Eric Hirshberg explained that the annual releases are simply to meet consumer demand.
“The cadence of the releases seems to have found a nice equilibrium with people's appetite,” Hirshberg said. “There's demand and excitement each and every time out. Then people are playing throughout the year. We have our biggest community of players today. Right now there are more people playing Call of Duty today than ever, which is remarkable for a franchise that's been around as long as Call of Duty has. But, we don't take anything for granted."
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