2K has announced the Borderlands 2 $100,000 Loot Hunt, an upcoming event that will offer in-game and physical prizes for players beginning on October 11 at 10:00 a.m. Eastern (7:00 a.m. Pacific) and ending on November 7 at 5:00 a.m. Eastern (2:00 a.m. Pacific).
Each day during the event, a specific daily target will be identified in-game. Players who take down that target will be entered to win a special weekly prize (listed below), and will also receive an entry into a grand prize drawing for $50,000 cash (or one of four additional prizes that up to an additional $50,000 in total).
A maximum of 28 entries will be available for players who take down the target every day. There will also be Community Goals that offer yet another exclusive new in-game weapon if a specific number of people worldwide take down each target.
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